Recently, Laoshan District of Qingdao held a conference on tourism quality improvement, launching a new round of upgrading campaigns for tourism development. Centering on the distinctive cultural and tourism IP of "Immortal Mountain on the Sea, Cloudy Land of Innovation", the district integrates its ecological and cultural tourism resources with sci-tech industries comprehensively. It pursues all-round upgrades in tourism formats, management and services, striving to build a world-class tourist resort destination featuring unique mountain-sea scenery and sci-tech innovation characteristics.
Endowed with renowned mountain-sea landscapes and profound cultural heritage, Laoshan advances tourism development under the holistic regional tourism philosophy. The approval of master plans for Laoshan Scenic Area and Shilaoshan Area has further expanded the space for cultural and tourism industry development. By accelerating the renovation of key coastal zones and the construction of benchmark tourism projects, the district fosters new growth drivers for tourism. It also connects coastal cultural and tourism resources to build a featured coastal tourism and resort belt, realizing the transformation of tourism resources from scattered distribution to intensive value-added development.
Laoshan innovates diverse "tourism +" business formats, integrating tourism with science and technology, culture, sports, consumption and rural development to form an all-region, all-time and all-age tourism system. It makes up for shortcomings in night economy and winter tourism by developing night tours, winter coastal sightseeing, health and wellness tourism and event-based tourism, enriching high-quality industrial supply for international tourism. It also expands study tours, health and wellness, parent-child and elderly tourism sectors, and seizes the opportunity of building the "China Health Bay" to develop a full-chain high-end health tourism system.
To meet the standards of a world-class tourism destination, Laoshan optimizes the tourism market environment and service system. It standardizes market order, implements advance compensation for tourism consumption disputes, and consolidates tourism safety guarantees. The district upgrades tourism infrastructure and smart scenic area construction, and optimizes humanized services to enhance tourist experience. Meanwhile, it leverages new media and AIGC technologies to explore local cultural heritage, shaping an international, civilized and fashionable tourism brand and boosting the global influence of Laoshan’s cultural and tourism industry.
Editor: Yu Jie/ Wang Yulin
