As summer vacation draws near, domestic family cultural tourism consumption is heating up rapidly. As a key science and cultural experience venue in Qingdao, Hisense Exploration Center has closely aligned with the travel demands of family groups and officially rolled out its themed event "Curiosity Trophy Season". Centered on the hashtag “#Peng～Peng～Lift My Exclusive Trophy”, the campaign ties into trending sports highlights, integrating themed check-in spots, immersive interactive experiences and cutting-edge tech performances. It creates an all-new space combining science popularization, sports activities and family socializing, delivering a premium summer travel option for local Qingdao families.
Moving beyond conventional holiday-themed decoration, the center abandons static exhibition displays and transforms youth-favorite competitive elements into tangible exploratory scenes. Multiple football-themed check-in zones are installed across the venue, recreating the electrifying atmosphere of championship glory. Children get fully immersed in the role of football athletes, capturing highlight summer moments on the virtual green pitch. This design caters to families’ demands for shareable social media content while shifting the visiting model from superficial sightseeing to in-depth participation, greatly boosting the fun and ceremonial sense of family outings.
Beyond atmospheric scene design, the venue debuts brand-new interactive exhibits that blend sports and science, including the "Young Football Star Club" and "Joyful Pitch". Within the immersive tournament setting, kids collaborate and compete with peers, channeling their fascination with competitive sports into motivation to explore scientific logic. Through hands-on, sweat-filled interactions, they grasp the spirit of sports while learning fundamental principles of mechanics, acoustics and optics, sparking dual enthusiasm for technology and athletics.
A major highlight of the event marks the Shandong debut of CCTV’s renowned robotic band. High-precision robotic arms manipulate real musical instruments in coordinated performances, translating hard-core technologies including artificial intelligence and mechanical control into a spectacular audio-visual feast accessible to all ages. Technology steps out of static exhibition booths to become a vivid experience for children to sense and discuss, delivering a science enlightenment for the future in a lighthearted setting.
In addition, the center’s flagship science show unveils its brand-new summer production Elemental Guardians with more dramatic expression, further enriching its popular science offering.
Family travel consumption has undergone notable shifts in recent years. Parents no longer merely prioritize travel destinations, but also value immersive, educational gains for their children during trips. Responding to this trend, Hisense Exploration Center has continuously updated exhibits and diversified interactive formats to better match the real demands of family visitors. The launch of "Curiosity Trophy Season" represents the center’s latest effort to integrate science education, family entertainment and cultural tourism consumption. Through sports-themed check-ins, interactive installations and robotic band performances, the venue expands the expressive boundaries of science content and delivers an eye-catching new attraction to Qingdao’s summer family travel market.
This summer, visit Hisense Exploration Center to capture championship moments, unleash energy through interactive challenges, and witness hard & core tech performances. Rooted in science and connected through immersive experiences, Hisense Exploration Center will continue to help countless families discover the joy of science and envision the future during their vacations.
Editor: Song Bohong/ Wang Yulin
