Data Shows that the Movie Hi, Mom has Exceeded 5 Billion at the Box Office.
For the rapidly iterating Chinese film market, Hi, Mom has shown the industry the tremendous impact of combining emotional resonance, topic creation, and traffic marketing. Moreover, it also means that there is a new way to play the business of film.
The movie poster of Hi, Mom
There are film production bases, film investment companies, film technology companies and cinema operators in Qingdao. And there are few cities like Qingdao in China that occupies the advantages of the whole industry chain.
This reporter interviewed someone from project initiators upstream to theater managers downstream, trying to explore a series of questions: Can this kind of film be replicated? What can the Qingdao film industry and film tourism industry learn from the film of Hi, Mom?
Hi, Mom Allows Young People to Bring Their Parents into the Cinema
With the box office boom and good word of mouth brought, more people were attracted to the cinema.
When the movie first came out, it is obviously to see that young people, especially young women come into the theater with their mothers.
A movie stills of Hi, Mom
Is the movie that only Chinese people can understand and what do foreigners think of Hi, Mom? A foreign internet celebrity Cao Cao, who has 3.25 million followers on Chinese TikTok, specifically reviewed the movie in a short video posted on March 10.
He said he used to watch only Hollywood movies and never watched Chinese movies. It was the strong recommendation of a friend that made him go into the cinema to see the film. He admitted to dropping tears. Then he said, we should thank director Jia Ling, who wrote and made this movie that the Chinese people should be proud of. Faced with the question such as Do Americans understand Chinese stories, Cao Cao said, "Can Chinese people read American stories? Similarly, everyone can see good things. If Hi, Mom is released in the United States, Americans could definitely read it, like it, and be moved to tears ......"
Is the Next Successful Chinese Films a Science Fiction Comedy?
If the next successful Chinese films appears in the field of science fiction comedy, it will be a big advantage for Qingdao Movie Metropolis. After all, in the field of science fiction filming, Qingdao Movie Metropolis has accumulated experience, hardware and other multiple advantages.
Studio No. 5 in Qingdao Movie Metropolis also known as 'the first virtual studio for film and television' in the industry, which has international standard virtual shooting conditions. Qingdao has both advantages and disadvantages in the field of comedy plus and science fiction plus. The volume and existing equipment of the Studio No. 5 are the first level of virtual shooting studio for film and television. With the support of team, technology and resource, the development prospects are very good.
However, on the other hand, Qingdao has a lack of investment in the field of film and television. Capital investment, if it is only a financial investment, will not bring particularly great help. And it is better to bring investment in film and television project resources.
An interior photo of Qingdao Movie Metropolis [Photo by Qingdao West Coast Development Group]
Opportunities and risks of film tourism
The box office of Hi, Mom is soaring, driving tourism in the old industrial area of Xiangfan, where the film is set. Although the bundling of movies and scenic spots has been in place for a long time, this film enable the old industrial base to turn into a tourist destination, actually turning movie fans into tourists.
It is obviously that the film attracted popularity to the scenic spot. That's what Qingdao Movie Metropolis should be paying attention to.
The film and television base begins with real estate, and finally cultural tourism. In just three years, Qingdao Movie Metropolis has focused on so many head film and TV projects. The next step we need to do is to make good Intellectual Property economy, or IP. We should make these hot IP rooted in Qingdao Movie Metropolis, and in Qingdao. Compared with Disney and Universal Picture, which have mature theme entertainment industry, domestic film bases and film towns are still in the exploration period. Qingdao Movie Metropolis is also exploring the most suitable business logic in combination with the market and audience.
In Cangma Mountain, west of the industrial park, Qingdao Movie Metropolis is building a 1,500 acre physical outpost and combining several hot IP, with plans to start trial operations this year.
How Qingdao Film Learn Hi, Mom
Gate logo of industrial park [Photo by Weicheng Gong]
From New Year's Day to the Spring Festival, several movies have been hitting theaters to kick off 2021. The greatest contribution of Hi, Mom is to bring movie fans back to theaters. Red Sail Pictures has been creating film and television works with Qingdao regional characteristics for several years. The new film Story in Banqiao Town has been filed for publication by NRTA.
The film features two old artists who inherit the intangible material heritage items of the Yangko dance and the Octagonal Drum, and presents the development of the new rural town in the Qingdao SCO demonstration area. Red Sail Pictures will continue to follow this line of thought and launch great works with the help of Qingdao's policies and environment, making contributions to build Qingdao as the city of film.
