As the brand capital, Qingdao explore the new path of manufacturing brand and contribute its wisdom to the construction of a strong brand country. In the morning of March 26, the Expert Forum on the Construction of 2021 National Manufacturing Power and the Brand Development Conference of "Made in Qingdao" held in Qingdao. Five 'Golden Flowers' such as Haier and Hisense together with the next-generation of 'Golden Flower' issued the Qingdao Declaration of China Brand. They called on the 'Golden Flower' enterprise to act together and shoulder the mission given by history like doing a good job of inheriting the 'Golden Flower' culture and extending the connotation of the 'Golden Flower' in the new era. Moreover, they should play the role of demonstration and leadership, set up industry benchmarking examples, and create the 'Qingdao Golden Flower' brand.
Here is the Full Text of Qingdao Declaration of China Brand.
Brand prosperous city and brand also strengthen city. Therefore, in order to open up "dual circulation" development pattern and cultivate new advantages, we must build a stronger brand and develop brand economy.
The 14th Five-Year Plan period is the first five years of China's new journey of building a comprehensive socialist modern country, and the development and growth of Chinese brands has ushered in a new mission and opportunity for development.
As the brand capital and brand economy city in China, Qingdao gained enormous fame at home and abroad. The brand characterize the manufacturing industry in Qingdao, which has created a number of Qingdao 'Golden Flower' such as Haier and Hisense. At present, Qingdao is building the World Capital of Industrial Internet and accelerating the cultivation of a next-generation of Qingdao Golden Flower enterprises to build an open, modern, dynamic and fashionable international metropolis. To this end, we solemnly advocate that the 'Golden Flower' enterprise should act together and shoulder the mission given by history like doing a good job of inheriting the 'Golden Flower' culture and extending the connotation of the 'Golden Flower' in the new era. Moreover, they should play the role of demonstration and leadership, set up industry benchmarking examples, and create the 'Qingdao Golden Flower' brand.
First, actively integrate into the "dual circulation" development pattern, and enhance the modernization of the industrial chain supply chain. Qingdao is fully utilizing its "double nodes" value in the "dual circulation" development pattern, connecting north and south and east and west. It accelerated the integration of industrial chain, capital chain, talent chain and technology chain and promote high-quality development of enterprises.
Qingdao strives to build an industrial and supply chain with independent and controllable, safe and efficient. It also makes every effort to shorten the technological gap with the world's advanced level through improving weak links to realize the change to innovation-driven. Make full use of the two resources to develop two markets, and constantly expand the industry's voice and the international influence of the brand.
Second, deepen industrial Internet empowerment and accelerate the digital transformation of enterprises. With accelerating the deep integration of the next-generation information technology and manufacturing, promote digital technology in R & D design, manufacturing, management, marketing services and other industry chain applications, Qingdao will form a new manufacturing models of collaborative design, cloud manufacturing, virtual manufacturing. Moreover, it actively connected to industrial Internet platforms, accelerated interconnection across devices, systems, plants and regions and expanded the application of industrial Internet in dynamic simulation, intelligent assembly, data collection, process monitoring, quality inspection, product tracing and other fields. So enterprises can enhance their core competitiveness.
Third, focus on improving the quality and efficiency of the supply of innovation to lead the upgrade of consumption. With establishing a quality-based brand development strategy to accelerate the upgrade of quality management systems. Moreover, Qingdao promoted advanced quality tools and methods to enhance quality innovation capabilities, and promote variety, quality and branding. Around diversified, personalized, high-end consumer demand, enterprises should increase the supply of high-quality products and services, innovative application of new consumption scenarios. To better meet the growing demand of the people for a better life, the quality of cross-border consumption, customized consumption, experience consumption and online consumption should be improved.
Fourth, build Qingdao brand community alliance to create a brand ecosystem. Making full use of the market's resource allocation, it will strengthen the collaborative innovation of leading enterprises, industry associations, colleges and universities, design companies and news media, and jointly form the Qingdao Brand Community to build an open, inclusive and diversified brand ecosystem. With the innovative method of platform thinking and ecological thinking, we change the single thinking of promoting Qingdao's famous products instead of strengthening the cooperation with domestic first-class e-commerce platforms. That focus on cultivating, promoting and shaping Qingdao's brand ecology, and show the vigorous vitality of Qingdao as the 'brand capital and artisan city'.
Qingdao brands light up China. Let's work hard together to tell a good brand story, strengthen our own brand, and enhance brand competitiveness. On the great journey of the new era, we will walk with Qingdao, walk with China and walk with the world!
